On a summer evening at Dashatou Wharf, the river breeze carried t侘寂風he sound of guitar strings and crowd sing-along across the Pearl River. A young band performed original son遊艇設計gs on the stage of “02天母室內設計0 Hz” Urban Music Camp, while 綠裝修設計the audience waved their cell phone flashlights al大直室內設計ong with the melody. Warm light of lanterns from a cultural and creative market and neon lights from passing pleasure boats complement each other.
In August 2023, Yuexiu District launched the “020 Hz”brand. Over the past three years, the project has employed an innovative “government-hosted + community co-creation + market-driven”model to connect 13 cultural landmarks. For example, at Huaguo Mountain (Flower and Fruit Mountain) XR virtual studio, audiences are “tran親子空間設計sported” into the Grand Banquet of Immortal Peaches of “Journey to the West”, where an AI robot dog joins a workshop ofthe intangibl身心診所設計e cultural heritage”Qiqiao” (Qixi or Qiqia會所設計o, Chinese Valentine’s Day).In the Yunshan Mall of Baiyun Mountain (5A-level scenic area), rock music is played on a mountain-based stage, alongside a festive market.Inside Beijing Road Yue Chao Lou Shopping Center, Cantonese opera blended with electronic music as Hanfu-clad youths danced to the avant-g養生住宅arde sound.
The charm of “020 Hz” lies in transforming the “auditory economy” into tangible financial income. At Dashat新古典設計ou Wharf, summer concerts transformed a traditionally slow tourist season. 30 performances boosted foot traffic by 20%, increased visitor dwell timTHE R3 寓所e by 30 minutes, and helped elevate Guangzhou’s退休宅設計 Pearl中醫診所設計 River cruise to the top of global urban cruise vitality rankings. 商業空間室內設計The Xi日式住宅設計aomi-sponsored concert at Lumina Guangzhou saw daily footfall surge by 826%, generating over one million yuan in sales, setting a new record for any national store. Meanwhi樂齡住宅設計le, the “Trend Music F無毒建材east” at Yue Chao Lo牙醫診所設計u Shopping老屋翻新 Center generated more than 200,000 online me“我媽的病不是都治好了嗎？再說了，就湊上幾句，豈能傷神？”裴母笑著搖了搖兒子，搖了搖頭。ntions, and its national-stylecultural and creat私人招待所設計ive market became a form of “social currenc這傻兒子難道不知道，就算是這樣，作為一個為孩子付出一切的母親，她也是幸福的？真民生社區室內設計是個傻孩子。y”amo設計家豪宅ng Ge綠設計師n Z.
Source:PEARL
100場音樂會開進廣州老城區
夏夜的年夜沙頭碼頭，江風裹挾著吉他弦音與人群獨唱聲，掠過珠江水面。年輕樂隊在“020赫茲”城市音樂營地的舞臺演出繹loft風室內設計原創歌曲，臺下流客舉著客變設計mobile_phone電筒隨旋律擺動，文創闤闠的燈籠熱光與游船霓虹交相輝映。
2023年8月，越秀區啟動“020赫茲”brand。三年來，該項目以“當局搭臺+社會共創+市場運作”的創新形式，串聯13處文明地標：在花果山XR虛擬影棚中，觀眾穿越至《西游記》蟠桃盛會，AI機健康住宅械狗與非遺乞巧課堂同步登場；在白云山云山六合，山石舞臺嵌進5A級景區，搖滾樂與年味闤闠共振；北京路粵潮樓內，粵劇混搭電子樂，漢服青年隨跨界音浪起舞。
“020赫茲”的魔力在于將“聽覺經濟”轉化為真金白銀。年夜沙頭碼頭借音樂闤闠扭轉旺季困局，30場表演帶動客流增長20%，禪風室內設計游客逗留時長增添30分鐘，助力廣州珠江游登頂全空間心理學球都會游船活氣指數榜首。星寰廣場的小米音樂會單日醫美診所設計客流暴增826%，銷售額破百萬創全國門店紀錄；粵潮樓“潮音盛宴”拉動商圈傳播量超20萬次，國風文創闤闠成Z世代社交豪宅設計貨幣。
文｜記者 盧佳圳 通訊員 詹蘋蘋
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翻譯｜柯妃娟
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